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Promotional Products and Promotional
Marketing
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~Solutions For Small Businesses
with Big Ideas~ |
| * Your
Directory of Australian Promotional
Ideas That Pay for Themselves * |
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The
Top 5 Reasons for
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Promotional Products* |
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To Raise Awareness of your Company or Brand |
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To Encourage Customer Loyalty & Create Goodwill |
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To Encourage
Customer Referrals |
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To
Increase Sales through Premiums & Offers |
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Just to say "Thanks" - "the only Advertising they'll
thank you for..." |
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*Survey
Results - more below |
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The
Top 100 Promotional Products*
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*This compilation
is based on our sales data
over 9 years of providing Australian businesses
with quality, budget conscious and timely
promotional products |
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Apparel |
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All Weather Gear |
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Polo Shirts |
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Jackets |
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T-shirts |
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Safety Gear |
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Chambray & Denim |
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Aussie Gear |
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Caps & Hats |
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Fleecy Tops |
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Rugby Tops |
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Work Gear |
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Custom Ties/Scarves |
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Keyrings & Badges |
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Tools |
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Cast Metal |
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Leatherman’s Tool |
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Plastic Keyrings |
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Wenger |
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Floating Keyrings |
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Tool Kits + Torches |
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Wood – laser cut |
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Multi-tools |
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Enamel - numbered |
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Food |
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Sport |
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Lolly Jars |
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Sports Gear |
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Jelly Beans + Mints |
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Sports Socks |
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Gourmet Baskets |
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Drink Bottles |
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Badges |
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Sunnies |
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Cast Metal |
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Stubby Holders |
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Lapel Pins |
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Swimwear |
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Plastic Novelty |
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Touch Footie Kits |
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Embroidered |
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Sports Bags |
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Enamel |
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Sunscreen |
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Stickers/Magnets |
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Baskets + Boxes |
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Car Bumper Stickers |
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Gift Baskets |
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Personalised Car Decals |
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Aromatherapy |
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Fridge Magnets |
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Special Occasion |
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Writing
Instruments |
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Christmas |
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Pens & Pencils |
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Outdoor/Lifestyle |
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Genuine Parker + Waterman |
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Picnic Sets |
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Rulers + Erasers |
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Coolers |
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Gift Boxes |
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Wine + Glass Kits |
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Highlighters |
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Picnic Rugs |
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Ceramics & Glasses |
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Bags |
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Mugs |
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"Green" Bags |
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Travel Mugs |
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Calico |
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Beer Mugs |
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Backpacks |
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Goblets, wine, shot glasses |
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Conference |
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Golf |
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Travel Bags |
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Umbrellas |
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Desk |
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Balls |
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MP3 Drives |
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Tees |
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Flash Drives |
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Kits |
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Mouse Mats |
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Gloves |
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Photo Frames |
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Towels |
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Exec. Games |
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Golf Day Packages |
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Desk Accessories |
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Signs And
Banners |
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Calculators |
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Car Door (magnetic) |
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Stress Balls |
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Vinyl Laser Cut |
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Round |
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Digital Colour Banners |
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Earth |
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Flags |
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Telephone |
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Point of Sale |
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Computer |
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Hospitality |
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Phone Holders |
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Aprons |
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Body Parts |
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Table Cloths |
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Packaging |
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Waiters Friends |
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Conference Bags |
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Coasters |
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Paper Bags |
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Lighters - disposable |
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Gift Boxes |
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Matches - books and boxes |
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Personal |
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Uniforms |
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Shaving Sets |
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Conference |
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Manicure Sets |
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Show Bags |
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Silicon Wristbands |
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Lanyards |
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Sewing Kits |
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Compendiums |
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Robes + Sleepwear |
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Conference Kits |
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Towels |
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Activity Packs |
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Last update: June 2007 |
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"Promotional Products - Why Use Them?"
They provide a lasting
impression and, when used in conjunction with a simple
marketing campaign, can be highly measurable and
targeted. Independent
analysis by Brian Sweeney & Associates
Research highlighted the effectiveness of promotional
products as part of an effective & economic marketing
mix.
“Promotional
Products are the only form of advertising that people
will thank you for.”
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The survey of marketing managers, marketing directors
and senior managers found;
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28% |
believe promotional products
are more memorable than media advertising |
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83% |
indicated that promotional
products play a unique role in the marketing
mix |
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43% |
of enterprises have increased
their spend in recent years primarily for
branding and attracting new customers |
Central
Objectives for using promotional products are;
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53% |
To raise brand awareness and company
recognition |
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36% |
To encourage customer loyalty |
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30% |
To create goodwill |
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22% |
To encourage willingness to recommend brand
or
Co. |
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20% |
To directly increase sales |
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5% |
To say Thank You |
Target Markets for which promotional products are
used;
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81% |
Existing or Potential
Customers |
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49% |
Intermediaries |
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50% |
Employees |
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5% |
Others |
Types of promotional products used:
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64% |
Apparel |
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56% |
Writing Instruments |
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38% |
Desk/Office |
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35% |
Buttons, Badges/Stickers/Magnets |
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34% |
Sporting & Leisure Goods |
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29% |
Calendars |
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22% |
Glassware/Ceramics |
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20% |
Food & Beverages |
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17% |
Timepieces & Watches |
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15% |
House ware/Tools |
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14% |
Recognition Awards/Trophies |
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9% |
Auto Accessories |
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8% |
Games/Toys |
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| Custom Promotional Items ~ Corporate Gifts ~ Promotional
Products |
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Welcome to BeSeen
Your
directory to promotional productions and marketing in Australia |
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